Field notes
Brighton, UK / 2018
brightonSEO in Brighton, UK is one of the largest search marketing conferences in Europe. I attended in 2018 and came home with a long list of technical SEO and measurement ideas, and a lasting habit of treating search data and analytics data as one story.
California, US / 2025
Krista Seiden was a Google Analytics evangelist for years and now runs KS Digital, where she teaches Google Analytics 4. Meeting her in California in 2025 was a highlight, because her teaching shaped how a lot of analysts, me included, think about GA4.
Freshworks x McLaren / 2025
Freshworks partners with the McLaren Formula 1 team, and in 2025 I got to meet McLaren driver Oscar Piastri, who finished third in the 2025 Drivers' Championship. Motorsport is a measurement sport too: every decision is backed by data.
Chennai, India / 2015
A Google Search conference in my home city of Chennai in 2015, where I learned straight from Google's Search team. It was an early lesson in how search works under the hood, and it still shapes how I read Search Console data.