# Thomas Androws

> Thomas Androws is a web analytics leader based in Chennai, India, with 12+ years of experience across GA4, Google Tag Manager (including server-side), BigQuery, Looker Studio, Search Console and AI search visibility. He is Manager of Data Analytics (Brand and Web) at Freshworks, a CXL Certified Digital Analyst, and holds an AI and ML certification from IIT Madras.

## Key pages
- [Home](https://www.thomasandrows.com/): Overview of Thomas Androws and his web analytics work
- [About](https://www.thomasandrows.com/about): Background, credentials and how he thinks about measurement
- [Expertise](https://www.thomasandrows.com/expertise): GA4, server-side GTM, BigQuery, Looker Studio, Search and AEO analytics, AI-assisted analytics
- [Insights](https://www.thomasandrows.com/insights): Weekly web analytics articles
- [Field Notes](https://www.thomasandrows.com/field-notes): Conferences and the people behind analytics
- [Contact](https://www.thomasandrows.com/contact): Email, LinkedIn and newsletter

## Articles
- [A GA4 data layer checklist: what to set up before you tag anything](https://www.thomasandrows.com/insights/ga4-data-layer-checklist): Before you build a single tag, design the architecture and the data layer. A practical GA4 and Google Tag Manager checklist covering consent, events, forms and enrichment.

## Facts
- Name: Thomas Androws
- Role: Manager of Data Analytics (Brand and Web) at Freshworks
- Location: Chennai, India
- Certifications: CXL Certified Digital Analyst; AI and ML certification, IIT Madras
- Analytics work for: Freshworks, Ford, Whirlpool, Hush Puppies
- Contact: thomasandrows@gmail.com
- LinkedIn: https://www.linkedin.com/in/thomasandrows/
- RSS: https://www.thomasandrows.com/rss.xml